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About Us

Armando "Butz" Bartolome
Armando Bartolome
President/ Founder

GMB Franchise Developers launched in 1993 as a pioneer Filipino-owned company specializing in franchise business development services ranging from the formulation of  franchise development plan to franchise marketing; and everything in between. We are a family business with more than 20 years experience in franchise consulting, and have helped about 200 companies find huge success in franchising!

Our company's founder and president, Armando "Butz" Bartolome, is known as the Franchise Guru amongst his clients and colleagues. He is currently serving as the Chairman of the Association of Filipino Franchisers Inc (AFFI), and he is one of the "angel-preneurs" of GoNegoyso ( His wife, Erlinda S. Bartolome, Managing Director of the company, is a Certified Franchise Executive (CFE). This designation is from the International Franchise Association in Washington, DC, USA.

We have given over 350 seminars on "how to franchise" and "how to identify the right franchise opportunities" locally and internationally. In addition to this, our expertise covers knowledge on small medium and large enterprises franchise development, franchise management system, franchise systems orientation; and basically, anything you will need to know about franchising in the Philippines with the possibility of expanding abroad. We have also published 6 books on franchising. One of our books, entitled Is Franchising For You?, was recently awarded as Book Of the Year 2012 (Professions Category) by the National Book Development Board and the Manila Critics Circle.



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Our Clients:

Mang Inasal

Potato Corner

Lydia's Lechon


Bayad Center

Mr. Softy


Tita Fannies

Brothers Burgers

Fior Cafe


World Chicken

Peanut World

Rice in A Box

Swiss Fragrances

Lots A Pizza



and many more!

©1993 - 2014 GMB Franchise Developers. All Rights Reserved.